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Guides

The WhatsApp Business handbook for small businesses

How to set up, use and get more out of WhatsApp Business in a small business: auto replies, catalogue, verification, pricing and when an assistant makes sense.

  1. Can you schedule a message on WhatsApp?

    WhatsApp has no ‘send later’ button yet. What works today on an iPhone, on Android and in WhatsApp Business, what each method can’t do, and the point at which a business should stop scheduling messages by hand.

  2. Telephone answering service: human, virtual or AI?

    What a telephone answering service costs a UK small business in 2026, what voicemail, a human answering service and an AI receptionist each do well, and how to choose when most of your calls are people trying to book.

  3. The text message that saves a missed call

    What to put in the text you send after a missed call, eight templates by trade to copy, and how to make it happen automatically on WhatsApp without breaking the rules on who a business is allowed to message.

  4. What is WhatsApp Business (and where it falls short)

    It is the free version of WhatsApp built for businesses. This guide covers what you get out of the box, how it works day to day in a small business and the point at which it stops being enough.

  5. WhatsApp Business auto reply: greeting, away message and templates

    The app gives you two automatic messages, the greeting and the away message, and in some markets an AI agent from Meta. How to set them up, twelve texts to copy for your trade, and what no automatic reply will do for you.

  6. The WhatsApp Business catalogue, done properly

    How to build a WhatsApp Business catalogue step by step, what to put on each item if you sell services, how to keep chats in order with labels, and what happens when someone asks for something that isn’t there.

  7. Which number to use for WhatsApp Business

    Your own mobile, a second SIM, the shop landline or a virtual number. What each one means for a small business, which numbers WhatsApp won’t accept, and how to change number later without losing your chats.

  8. How much does WhatsApp Business cost?

    The WhatsApp Business app is free. What costs money is the WhatsApp Business Platform, message by message, plus whatever the company that sets it up charges. Meta’s rates for UK numbers in September 2026, the change coming on 1 October and worked examples.

  9. Getting your WhatsApp Business verified

    Business verification in Meta, the blue badge people still call the green tick, and the Meta Verified subscription are three different things. What each one gives you, what Meta asks for, how long it takes and why it gets rejected.

  10. WhatsApp Business Web: answering from your computer

    Answering from the computer at the front desk is what turns WhatsApp into a work tool. How to link it, how many devices you get, what breaks and why, and how to set it up so it stays put.

  11. A chatbot for WhatsApp, for a small business

    What a WhatsApp chatbot really does, why most of them fail in a business that runs on appointments, what it costs, and the six things to ask of an assistant before you let it talk to your customers.

  12. Customer service on WhatsApp, without living on your phone

    How a small business can look after customers on WhatsApp without living on the phone. How quickly to answer, what to settle in writing, when to call instead, and how to switch off in the evening without leaving anyone waiting in silence.

  13. WhatsApp vs WhatsApp Business: what actually changes

    They are two separate apps from the same company. What really changes for a business, how to switch without losing your chats, how to switch back, and when neither of them is enough.

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